The Olympus Communication Symbol
The combined Olympus Logo and yellow auxiliary element (Opto-Digital Pattern) is known as the Olympus Communication Symbol. It is designed to visually express the Olympus brand identity.
In use since 1970, the Olympus Logo has been carefully designed to convey an impression of high quality and refinement. The design of the Opto-Digital Pattern communicates an image of light with the potential for infinite expansion. It represents the Opto-Digital Technology and dynamic innovative capabilities unique to Olympus.
This Communication Symbol serves the important function of showing that Olympus stands behind its products, while at the same time communicating the Olympus brand image.